{"id":6378,"date":"2013-03-07T00:00:00","date_gmt":"2013-03-07T00:00:00","guid":{"rendered":"https:\/\/cordoba.salesianos.edu\/?p=6378"},"modified":"2013-02-19T00:00:00","modified_gmt":"2013-02-19T00:00:00","slug":"somos-ricos","status":"publish","type":"post","link":"https:\/\/cordoba.salesianos.edu\/colegio\/blog\/2013\/03\/07\/somos-ricos\/","title":{"rendered":"Somos ricos"},"content":{"rendered":"

<\/p>\n

a campa\u00f1a "Somos ricos" que estamos difundiendo desde finales de enero sigue su curso: se trata de una campa\u00f1a de sensibilizaci\u00f3n y llamamiento a la solidaridad<\/strong>, eminentemente online, que en un primer momento,  ha implicado la entrega en la v\u00eda p\u00fablica de tarjetas ‘rasca y gana’, como reclamo para acceder a una vida de riqueza .  <\/div>\n
 <\/div>\n
As\u00ed, durante estos d\u00edas hemos repartido -gracias a la colaboraci\u00f3n de voluntarios- 15.000 tarjetas ‘rasca y gana’ en diversos puntos de Andaluc\u00eda y Canarias. En estas tarjetas, los ciudadanos eran invitados a rascar para hacerse ricos. En todas ellas, pod\u00eda leerse una misma inscripci\u00f3n: www.somosricos.com<\/a>. <\/p>\n

Se trata de la web de campa\u00f1a, que en apenas 10 d\u00edas ha alcanzado un volumen superior a las 1.500 visitas. <\/p><\/div>\n

Con esta campa\u00f1a callejera, de la que se ha editado un peque\u00f1o v\u00eddeo de expectativas pensado para su difusi\u00f3n en las redes sociales, la Fundaci\u00f3n ha iniciado la actividad de su campa\u00f1a “somos ricos”, con la que pretende concienciar a los ciudadanos sobre la necesidad de redoblar los esfuerzos de solidaridad<\/strong> en unos momentos especialmente delicados econ\u00f3mica y socialmente debido a la crisis. Otro de los objetivos que perseguimos  es la captaci\u00f3n de nuevos colaboradores<\/strong>.<\/div>\n
 <\/div>\n
La campa\u00f1a parte de una reflexi\u00f3n sobre el concepto de riqueza<\/strong>, com\u00fanmente asociado a la capacidad adquisitiva, en un momento de profunda crisis econ\u00f3mica como el actual. Frente a esta asociaci\u00f3n, la Fundaci\u00f3n Proyecto Don Bosco defiende un concepto de riqueza m\u00e1s espiritual, donde el m\u00e1s rico es aquel que ayuda a los dem\u00e1s. Un tipo de riqueza que se vuelve mucho m\u00e1s necesario en circunstancias econ\u00f3micas y sociales como las que estamos padeciendo.  <\/div>\n
 <\/div>\n
La campa\u00f1a est\u00e1 articulada en torno a la web www.somosricos.com<\/a>, en la que se contiene diversa informaci\u00f3n sobre la “riqueza” derivada de la actividad de la Fundaci\u00f3n Proyecto Don Bosco. As\u00ed, en la web de campa\u00f1a, se pueden encontrar, cuantificados, diversos indicadores de riqueza de la Fundaci\u00f3n. En la web se incluye tambi\u00e9n un ‘test de la riqueza’, donde el usuario puede navegar a trav\u00e9s de una aplicaci\u00f3n flash para descubrir su riqueza personal. La web sirve asimismo como homenaje y testimonio de empresas, instituciones y personas que mantienen una colaboraci\u00f3n con la Fundaci\u00f3n<\/strong>, a trav\u00e9s de peque\u00f1os audiovisuales en los que los protagonistas de la actividad solidaria revelan las razones de su colaboraci\u00f3n con esta entidad. <\/div>\n
 <\/div>\n

<\/font><\/p>\n","protected":false},"excerpt":{"rendered":"

a campa\u00f1a "Somos ricos" que estamos difundiendo desde finales de enero sigue su curso: se trata de una campa\u00f1a de sensibilizaci\u00f3n y llamamiento a la solidaridad, eminentemente online, que en un primer momento,  ha implicado la entrega en la v\u00eda p\u00fablica de tarjetas ‘rasca y gana’, como reclamo para acceder a una vida de riqueza […]<\/p>\n","protected":false},"author":1,"featured_media":6379,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[9],"tags":[],"class_list":["post-6378","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-antigua-web"],"yoast_head":"\nSomos ricos - Colegio Salesiano San Francisco de Sales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cordoba.salesianos.edu\/colegio\/blog\/2013\/03\/07\/somos-ricos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Somos ricos - 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